Biz Lift Blog

Top Six Reasons Small Businesses Struggle With Business Growth

Jun 26, 2017 8:51:00 AM / by Ron Cassan posted in Business Growth

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If you are like most small business owners, you began your journey into the world of entrepreneurship with motivation, excitement, and passion.

It may have felt like your golden ticket to freedom. The dream of being your own boss and being able to make decisions for yourself instilled within you the drive to make your business work.

The reality is that growing a small business is challenging and requires an immense amount of intrinsic motivation because YOU are the face of your business. This can be both liberating and terrifying.

One of the main reasons why most small businesses fail is because they lack the knowledge and understanding of the core areas that drive business growth.

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Turn Data Into Sales with Predictive Lead Scoring

May 24, 2017 2:01:00 PM / by Ron Cassan posted in Modern Sales, Sales Tools

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If you are a business owner, you know how important it is to execute marketing campaigns that effectively generate and nurture new leads. Once you have achieved this feat, the next task is figuring out how to qualify each lead. When you look at your database of prospects are you ever confused as to which ones are most likely convert? If so, you aren’t alone.

Generating a lot of leads is great, but the trick is to know which of those leads will convert. Not all leads are the same. If your marketing and sales team is treating them as if they are, you are wasting precious time and money. Research shows that 93% of companies that implement modern marketing increase their lead generation (Ghods, 2013). However, if they fail to set up a process that allows their sales team to prioritize this convergence of new leads, their progress means nothing.

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Simple SEO Checklist For Page Performance

May 23, 2017 3:05:00 PM / by Ron Cassan posted in Modern Marketing, Marketing Tools

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If you want higher visitor engagement and conversion rates, it is imperative that you continue improving the performance of your website. In the business world, if you aren't growing, you're dying.

Today, the world of SEO is a battlefield. Competition is high and everyone is fighting to achieve high search rankings. If you want to be found online, you need to be optimized.

Successful business owners create each page of their website with a goal in mind, and they ensure that their pages meet their goals by optimizing each one. You can optimize your pages via keywords, on-page SEO, off-page SEO, social shares, and CTA click through rates.

Business owners are often perplexed, in particular, at what they should be doing in order to get their on-page SEO fully optimized.

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines (Moz, 2016). If you want to increase your website’s overall level of efficiency, you need to master it.

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3 Reasons Why You Need To Manage Your Leads

May 22, 2017 3:30:00 PM / by Ron Cassan posted in Business Growth, Sales Tools

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Lead management, otherwise known as, the process of tracking and managing prospective customers, is the most important task in any successful business. Why spend so much money and resources on marketing in order to capture a lead, if you aren’t going to bother managing them?

Before we can understand the value of nurturing and managing your leads, we have to talk about the importance of lead generation. Once a business owner has created his/her website, their first instinct is to drive traffic to their site, but if you they aren’t able to convert leads into customers, it is a waste of time and money.

Did you know that 99% of visitors that come to your website aren’t ready to buy? If you want to engage your visitors and manage your customers, you need to involve their attention. Otherwise, your business means nothing. In the words of Gary Vaynerchuk, “For a consumer to get excited about something, to be compelled by something, it comes down to attention, not impressions. They need to really consume it. That is the game.” You need to realize that leads are a fresh commodity. If you don’t capture their attention right away, they will move on.

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