If you are like most small business owners, you began your journey into the world of entrepreneurship with motivation, excitement, and passion.
It may have felt like your golden ticket to freedom. The dream of being your own boss and being able to make decisions for yourself instilled within you the drive to make your business work.
The reality is that growing a small business is challenging and requires an immense amount of intrinsic motivation because YOU are the face of your business. This can be both liberating and terrifying.
One of the main reasons why most small businesses fail is because they lack the knowledge and understanding of the core areas that drive business growth.